All work
Influencer marketing SaaS & automation
Automation systems, APIs and workflow tooling for a platform running in four countries.
−90%operational effort
3×faster onboarding
+80%platform revenue
The problem
Campaign execution and influencer onboarding relied on manual steps that did not scale across India, Indonesia, Mexico and Thailand.
What I did
- Owned the product lifecycle end to end — roadmap, UX, backend integrations and growth.
- Designed automation, APIs and workflow tooling for campaign execution.
- Redesigned onboarding workflows and instrumented them with GA4 and Firebase.
Outcome
Operational effort down 90%, onboarding 3× faster, and platform revenue up 80%, supporting 50K+ daily user interactions.