All work

Influencer marketing SaaS & automation

Automation systems, APIs and workflow tooling for a platform running in four countries.

Where
Viral Pitch
When
2022 – 2023
Role
Product Manager
Built with
SaaS, APIs, GA4, Firebase
−90%operational effort
3×faster onboarding
+80%platform revenue

The problem

Campaign execution and influencer onboarding relied on manual steps that did not scale across India, Indonesia, Mexico and Thailand.

What I did

  1. Owned the product lifecycle end to end — roadmap, UX, backend integrations and growth.
  2. Designed automation, APIs and workflow tooling for campaign execution.
  3. Redesigned onboarding workflows and instrumented them with GA4 and Firebase.

Outcome

Operational effort down 90%, onboarding 3× faster, and platform revenue up 80%, supporting 50K+ daily user interactions.

More work
Work with me

Building something that moves, charges or ships?

Product advisory, a full-time PM role, a talk for your team, or a FleetQ pilot — tell me what you need and I will reply within two working days.